A TV commercial for Audi —
now, in color

When the agency Švicarska and Porsche Croatia came to us to expand their Audi campaign for TV, we were thrilled. A motion graphics film that pushes the sporting spirit of A1, A3, and Q2 was the client’s preference. Made with a vibrant color scheme.

The shine of dark, polished metal and shades of grey weren’t an option. We went color – full on. We’ve shown the sleek silhouette now in red, yellow and blue monochromatic.

Colorful minimalism

To keep the essence of Audi we juxtaposed power-colors with restrained minimalism. While carefully balancing between abstract and descriptive quality of each scene, we reduced them to essential. We only left the movement. Action.

Like what you see?
Let’s talk.

Nigerian Princes and long lost relatives do it all the time
So why wouldn't you?

studio@usumi.hr
+385 91 2431844 / +385 95 9981209