A TV commercial for Audi —
now, in color
The shine of dark, polished metal and shades of grey weren’t an option. We went color – full on. We’ve shown the sleek silhouette now in red, yellow and blue monochromatic.
When the agency Švicarska and Porsche Croatia came to us to expand their Audi campaign for TV, we were thrilled. A motion graphics film that pushes the sporting spirit of A1, A3, and Q2 was the client’s preference. Made with a vibrant color scheme.
To keep the essence of Audi we juxtaposed power-colors with restrained minimalism. While carefully balancing between abstract and descriptive quality of each scene, we reduced them to essential. We only left the movement. Action.