Putting a friendly face on prenatal testing
The Internet is full of unreliable information. But we still google everything. Even sensitive, highly personal information.
Planning a pregnancy, expecting a child and caring for its health is a very intimate and complex process. And misinformation in this delicate time feels like sinking into a world wide web of doubt.
That’s why Five made an app you can ask anything about pregnancies. Out of a swelling sea of information, NIPT Insights filters out only professional, thoroughly checked info.
Gaining knowledge about a child’s health and development shouldn’t be a wild hunt. Five needed to show and reassure parents it’s safe to place their trust in NIPT Insights. So they asked us to create a film that would announce and promote this app.
“They’re the ultimate one-stop shop. Studio u šumi backs up their creative with craft and knows exactly how to hit the bullseye. I didn’t have to worry at all. They were always one step ahead.”
Head of Client Service at Five
Different specialists, same goal
NIPT Insights is like a group of medical specialists in your smartphone, collaborating to give you a professional opinion. We took this idea and expanded it into a story. We personified expert opinions through characters that depict medical specialists. While designing the characters, we strived to show how these specialists, all so different from one another, have an equally friendly, helpful smile and attitude.
All pieces fit together into a bigger answer
Sharing and comparing professional opinions is what NIPT Insights is all about. Professionals are focused on one point, collaborating to get the best opinion and reveal the whole picture. Although different, they all complement each other and become stronger with their combined knowledge.
That’s what makes NIPT Insights so good for anyone interested in becoming a parent. The app lets them read through various perspectives, save notes on topics, and share them with their partner or doctor. It opens up communication, and a clear way to find the answer they need.
Translating the app’s visual language
We took the app’s visual language and expanded it into a first-person customer perspective. From searching through topics to asking informed questions at the doctor’s office, NIPT Insights becomes a hub of information that navigates the parent through pregnancy. With a smooth, gentle swipe of a hand, she gets all the answers she needs.
Time best spent with your doctor
A happy waiting room is one with informed patients getting needed advice in a heartbeat. Empowering parents to prepare themselves and enter the doctor’s office with the right questions is NIPT’s strongest feat.
Pregnancy is a delicate topic, and the story world we were building had to provide parents with relief from worry. Every visual was designed to grow a trusting relationship with the app’s users.
Custom-made music to complement the animation
We composed an uplifting score to match the animation’s rhythm. We designed it from scratch and tailored it to the tone and action of the story. We wanted it to reflect the eager, giddy feeling while waiting for great things to happen. The quirky, soft sounds have the familiar ring of children’s play and nursery rhymes.
Maybe your answer is just a simple blood sample away
NIPT Insights opens communication. It helps doctors and patients speak the same language.
Understand each other.
Through our animation, we gave the app a character parents could click with, and soothing visuals that put them at ease, while building on already existing brand elements that could be expanded into other kinds of brand communication.