Take the boring out of form filling
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Nobody likes filling forms. It takes too long. It’s boring. All those numbers and facts, so easy to misspell. These mistakes are bad both for users and companies, who get flawed information.
That’s why Microblink designed the BlinkID Web API to make form-filling effortless. Their solution photo-types ID information instead of you. Now, forms in banking, insurance, telecommunication, tourism, and other sectors that ask for strings of ID numbers can be filled in a quick tap on your screen. No typing, no typos.
Microblink changed our lives for the better. We were already using their service to pay everything from electricity to holiday booking with a single snap of a smartphone camera. So we were glad when they came to us for an animated explainer about BlinkID. We knew from experience all the benefits they wanted to communicate, and used that experience in the video’s development.
Effortless forms need no filling
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People got used to great UX in everything else, so why not form filling too? Microblink wanted to share their innovation with people that are used to the old ways. They made customer experience quicker and leaner, and they needed to show it.
Casting our lead
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We made an animated film that shows a modern character that has no time for boring, and loves how tech makes his life easier. We looked for a character to fit the role of this user who wants to make his life effortless and knows how to do it through technology. A millennial. Customers love mobility and ease of use.
BlinkID can be used anywhere. You can step out of the sea after a good swim and into your banking experience. It would be weird to do old-school banking half-naked like this. But BlinkID wouldn’t mind even if you do your banking from a nudist beach.
A flexible script that flexed our writing muscles
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The video had to function with and without sound, in long and short form. We made it flexible because it had to juggle different purposes – from popping up on the Internet to serving as a moving billboard on massive conferences.
We wrote the script in rhyme to spike it with rhythm and catchiness.
Still frames
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Going global
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Microblink displayed the video at the MWC Barcelona, Money 20/20, and other conferences to show companies they can make customer experience effortless while giving flawless data input.
Microblink improved our lives before we even met them. And we were happy to provide them with a solution that improved theirs.
It felt great giving back.
Like what you see?
Let’s talk.
studio@usumi.hr
+385 91 2431844 / +385 95 9981209
